Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We're overconf[...]

Chip and Dan Heath, the bestselling authors of "Switch" and "Made to Stick," tackle one of the most critical topics in our work and personal lives: how to make better decisions.
　
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationaliti[...]

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, poli[...]

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Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful[...]

Varför är det egentligen så svårt att göra långsiktiga förändringar hos oss själva, på jobbet eller i samhället?

Psykologer har kommit fram till att våra hjärnor styrs av två olika system det rationella och det emotionella vilka tävlar om kontroll. Den rationella delen t�[...]

I want to change my boss' mind, but he won't listen. I want to change the way we operate around here, but there are too many obstacles. I want to make some changes in my life, but I'm scared they might not work out. All too often our desire to improve things is undermined by the scepticism of others[...]